Testimonials From Industry ProfessionalsÂ
I’ve had the privilege of working alongside exceptional people throughout my career — here’s what industry leaders and partners have to say about their experience working with me.

Pete Charles
UK Managing Director – Red Bull
“I worked with Alex for around 7 years – he was an exceptional leader with strong commercial acumen. Alex was outstanding with customers and built strong and sustained relationships across a diverse range of customers. Most importantly Alex always put his team first and was a brilliant colleague to work alongside.”

Jamie Lawson
Owner – Ossett Brewery
“Worked closely with Alex for a year and a half at Ossett Brewery before the COVID pandemic hit the hospitality industry in 2020. Alex is a glass half full kind of guy who confidently leads from the front with an ever present smile on his face. He approaches leadership from a perspective of getting all team members to unite behind a clear set of objectives and values. His personable and friendly demeanour makes him easy to relate to for any member of the team. A positive outlook to life even in times of unforeseeable adversity.”

Jason Thorndycraft
Managing Director – Diageo
“I have had the pleasure of working with Alex as both a customer ( when he was at Red Bull) and as a colleague (at Professional) so have had the unique experience of seeing him from both perspectives. I cannot distinguish easily between which I enjoyed / appreciated more.
As a customer he was undoubtedly the best supplier I worked with. He understood the needs of the business, worked with us to achieve our goals and reacted quickly and efficiently to any change in business objectives. He did all of this with the most amazing customer first approach. I actively looked forward to our meetings and to the ideas and initiatives which he would put forward. Working with him was amazing. His energy and passion for the business was incredible. Such drive and energy every day was so refreshing. Well loved by his team and also by everyone else’s.
I can honestly say that he didn’t have one bad day. He transformed the S&M department and most impressively, having worked in large corporate previously, was able to flex his skills and knowledge to reflect the very different objectives and budgets we had to work with. He was a major transformational influence on the business and he was undoubtedly one of the key team members I missed working with when I left. Boundless energy, relentless passion, endless experience, inspirational leadership of his team, unchallengeable knowledge of the sector, he really does have it all. Undoubtedly in the top 5 people I have worked with in my career and I have been lucky enough to work with a lot of great people and someone I would fervently recommend to anyone looking to fill a similar role.”

Simon Dodd
CEO – Youngs & Co
“I have known and worked with Alex for well over a decade, having met him at Red Bull where he led the sales team as Sales Director. Alex is hard working, tenacious and great with people at all levels. Above all else Alex has a high level of integrity and is someone I trust and fully endorse. Happy to be contacted directly if anyone requires a reference.”

Russell Bisset
Founder – Northern Monk
“During his time at Northern Monk, Alex brought real energy, passion and a wealth of experience to his role. He consistently led from the front with a strong work ethic and a clear commitment to high standards. He approached leadership with a team-first mindset, placing real value on collaboration, shared purpose and bringing people together around common goals.
Alex operated with genuine credibility and earned trust through his professionalism, openness and willingness to take responsibility in challenging and fast-moving situations. He was a great colleague to work with supportive, approachable and always prepared to roll his sleeves up and contribute wherever needed. Alex combines positivity and drive with a wealth commercial experience and a strong sense of integrity.”

Luke White
Managing Director – Damm
“I had the pleasure of working with Alex whilst he was at Northern Monk and he was a consummate professional who was always looking to elevate and grow the proposition for business, customer, and consumer. Strategic, energetic, and a big dreamer, but also commercially astute and not afraid of getting stuck into it to get things done.”
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